A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain is referred to as a(n)_____ vertical marketing system.
A)administered
B)corporate
C)co-ordinative
D)contractual
E)member control

Question

Quizplus · Accepted Answer

A corporate vertical marketing system is characterized by complete control by the parent company over the supply chain, including setting priorities and objectives. The other options do not involve the same level of control by the parent company. Administered systems involve coordination rather than control, co-ordinative systems involve collaboration between different members of the supply chain, contractual systems involve formal agreements among different members, and member control systems give equal power to each member of the supply chain.

A System in Which the Parent Company Has Complete Control