Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-Fredox stresses sales promotions and frequently gives volume discounts to retailers.Which strategy is the company using?

Question

Quizplus · Accepted Answer

The company is using a push distribution strategy by giving volume discounts to retailers and stressing sales promotions. This strategy aims to push the product through the distribution channels to reach the end consumer.