Floras Inc.has only eight distributors in China, which helps the firm control the flow of goods in the country.This is an example of a(n)_____ distribution strategy.
A)intensive
B)broad
C)selective
D)mass
E)exclusive

Question

Quizplus · Accepted Answer

Floras Inc. has a selective distribution strategy since it has only eight distributors in China. This allows the firm to have some degree of control over the flow of its goods in the country, while also limiting the number of distributors it works with. This strategy is typically used for products that require more specialized handling, and that are sold through certain channels or locations.