A home decor company in the United States delivers goods to its customers in Europe.The shipping company that delivers the goods to the customers has divided the continent into five different zones and charges according to the rate prevalent in each of these zones.This is an example of:

Question

Quizplus · Accepted Answer

The pricing strategy used by the shipping company is an example of geographic pricing, which means that prices are different based on the location of the customer or the shipping destination. In this case, the continent of Europe is divided into different zones, and customers are charged according to the prevailing rates in each of these zones.

A Home Decor Company in the United States Delivers Goods