Firms can close the communication gap by:
A)getting employees to meet or exceed service standards.
B)achieving service goals through training.
C)matching expectations with actual service through customer research.
D)being realistic about the services they provide and managing customer expectations.
E)evaluating the service quality by using well-established marketing metrics.

Question

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The Answer of Firms can close the communication gap by:
A)getting employees to meet or exceed service standards.
B)achieving service goals through training.
C)matching expectations with actual service through customer research.
D)being realistic about the services they provide and managing customer expectations.
E)evaluating the service quality by using well-established marketing metrics.

Firms Can Close the Communication Gap By