The marketing of services is more challenging than the marketing of products as services are intangible and inseparable from their providers.

Question

Quizplus · Accepted Answer

Services cannot be touched, tasted, or seen which makes it difficult to communicate the value of services to potential customers. Additionally, services are often intertwined with the people providing them, making it harder to separate the service from the provider.

The Marketing of Services Is More Challenging Than the Marketing