Plognas Inc.and Naslog Inc.are manufacturers of diapers.Gita, a likely consumer, relates to Plognas as an adult diaper brand, whereas she relates to Naslog as a kids diaper brand.These associations made by Gita with the manufacturers indicate:

Question

Quizplus · Accepted Answer

The associations made by Gita with Plognas and Naslog indicate brand personality, as she perceives and relates to each brand with specific characteristics or qualities (adult diapers vs. kids diapers), which is a reflection of how the brands present themselves or are perceived in the market.