IBM and Kellogg are brands that are owned and managed by the manufacturers themselves.They are examples of:

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National brands are brands that are owned and managed by the manufacturers themselves. IBM and Kellogg are both well-known examples of national brands. Generic brands are unbranded or basic products, while private-label brands are owned and managed by retailers, and home brands are brands that are exclusive to a particular store or chain. Public brands are not a recognized brand classification.

IBM and Kellogg Are Brands That Are Owned and Managed