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Gagnon Inc

Question 87

Multiple Choice

Gagnon Inc.stocks cheese, exotic wine, and fancy chocolates.Recently, Gagnon has also started selling orchids and perfume.How has Gagnon changed its product mix?


A) It has changed the number of stock keeping units.
B) It has added new product lines to increase product mix breadth.
C) It has minimized the product mix breadth by deleting an entire product line.
D) It has changed the product category.
E) It has changed the brand orientation.

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