Miller International Inc

Miller International Inc. is an organization that manufactures sports goods. It sells hockey sticks (both field hockey and ice hockey) , footballs, baseball bats, cricket bats, and tennis racquets. To expand its market, it also plans to sell sports apparel under the same brand name. Miller International has partnered with Polar Inc., which sells health drinks. Polar drinks now carry the Miller International logo, and some Miller International products also have the Polar logo. Miller International has also made an agreement with a number of small manufacturers that will produce sports apparel under the Miller International brand. Sales being impressive, Miller International decides to discontinue its partnership with Polar and enter into the health drinks segment on its own. The presence of big players and ineffective marketing strategies lead to the failure of Miller International's foray into the health drinks market. The failure also affects the brand image of the company, and there is a dip in the sales of sports goods marketed by Miller International.
-Miller International had partnered with Polar to sell health drinks.This scenario is an example of:

A) cobranding.
B) brand equity.
C) brand licensing.
D) brand extension.
E) perceived value.