ASUS runs a marketing research by asking participant to visit a mock website, and choose a laptop among several available models; one of which is ASUS new laptop.Participants are asked certain questions after their decision.This is an example of
A)Test marketing
B)Product lunch
C)Premarket test
D)Market testing
E)Beta testing

Question

Quizplus · Accepted Answer

This is an example of a premarket test, as ASUS is testing the market's response to their new laptop before launching it. Test marketing and market testing typically involve launching the product in a small market, while product launch is the actual introduction of the product to the market. Beta testing involves testing the product with actual users before launch.

ASUS Runs a Marketing Research by Asking Participant to Visit