Which of the following best describes primary research?

Question

Quizplus · Accepted Answer

Primary research involves collecting data directly from the source, such as conducting surveys, experiments, and interviews. This type of research offers behavioural insights and is often used to answer specific questions related to a company's information needs.

The other options represent incorrect descriptions of primary research. A) Primary research can be expensive and often requires a significant investment of time and resources. B) Primary research is not readily available and requires active collection and analysis. D) The timeliness of primary research depends on the research design and execution. E) Primary research is designed to address specific information needs and is therefore highly relevant to a company's needs.

Which of the Following Best Describes Primary Research