Which of the following research methods is more cost effective when compared to other research methods for reaching a large sample of consumers?

Question

Quizplus · Accepted Answer

Survey research is more cost-effective when compared to other research methods for reaching a large sample of consumers as it can be conducted online, on the phone, or through mail with a relatively low cost per respondent. Panel research, experimental research, scanner research, and focus group research are relatively expensive as they involve setting up a controlled environment, recruiting participants, and collecting data over an extended period. Survey research is quicker, less labour-intensive, and provides a more comprehensive understanding of consumer behaviour.

Which of the Following Research Methods Is More Cost Effective