Mardios Inc., a popular clothing company, is planning to introduce a new line of clothing and would like to analyze customers' response to its pricing.In order to arrive at the optimum price, the company divides the product line into two and varies the pricing for each in the online store.Based on the sales of each set of products, Mardios Inc.then decides on the price for its retail outlets.Which of the following research techniques would help Mardios Inc.accomplish this objective?

Question

Quizplus · Accepted Answer

Experimental research involves manipulating one variable while holding others constant, in order to see the effect on the outcome. In this case, Mardios Inc. is manipulating pricing for two different sets of products, and measuring the effect on sales. This allows them to determine the optimal price point for their products.