Qualitative research is the most cost-effective method for reaching a large sample of consumers.

Question

Quizplus · Accepted Answer

Qualitative research is typically more expensive per participant than quantitative research methods such as surveys. Additionally, qualitative research usually involves smaller sample sizes in order to gain more in-depth insights, while quantitative research can reach larger sample sizes at a lower cost per participant.

Qualitative Research Is the Most Cost-Effective Method for Reaching a Large