A furniture manufacturer deals in furniture with antique designs.The furniture mimics the designs used in royal households and provides customers with a means of self-expression.People who buy such furniture feel like they are part of a royal family.In this case, the segmentation approach used by the manufacturer is:

Question

Quizplus · Accepted Answer

The segmentation approach used by the furniture manufacturer is psychographic segmentation, as it targets individuals based on their lifestyle, personality, values, and interests rather than demographic or geographic factors. The manufacturer is appealing to customers' desire for self-expression and the feeling of being part of a royal family, which suggests a psychographic approach.

A Furniture Manufacturer Deals in Furniture with Antique Designs