Post purchase stage in consumer purchase decision is similar to vendor performance assessment in business buying process in that both customers evaluate the supplier for the future purchases.

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Both post purchase stage in consumer purchase decision and vendor performance assessment in business buying process involve evaluating the supplier for future purchases. In consumer purchase decision, the customer evaluates the product and the seller based on their experience for potential future purchases. Similarly, in business buying process, the company evaluates the vendor's performance for future purchases and continued business relationship.

Post Purchase Stage in Consumer Purchase Decision Is Similar to Vendor