Fiola buys a new car.After having bought the car, she sees an advertisement of another car listing all its benefits.She questions whether she made the right choice.She regrets purchasing her car without checking the other option.This is an example of:
A)habitual decision making.
B)an internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)an external search for information.

Question

Quizplus · Accepted Answer

Postpurchase dissonance is when a consumer experiences regret or anxiety after making a purchase, especially when they see other options or advertisements for similar products. In this case, Fiola regrets not checking out the other car before making her purchase.

Fiola Buys a New Car