In the context of consumer buying decisions, which of the following is a need or want that is strong enough to cause a person to seek satisfaction?
A)Perception
B)Involvement
C)Learning
D)Motive
E)Attitude

Question

Quizplus · Accepted Answer

A motive is a need or want that is strong enough to cause a person to seek satisfaction. Perception, involvement, learning, and attitude are all factors that can influence a consumer's buying decision, but they do not necessarily result in a strong enough desire to seek satisfaction through a purchase.

In the Context of Consumer Buying Decisions, Which of the Following