Allison is buying a can of orange soda.She scrutinizes all the information provided on the can.She checks the ingredients for artificial flavours, the calorie and nutrient content, and the expiry date.In this case, Allison can be categorized as a(n):
A)perceptive consumer.
B)high-involvement consumer.
C)open consumer.
D)emotive consumer.
E)opinionated consumer.

Question

Quizplus · Accepted Answer

Allison's behaviour shows that she is a high-involvement consumer, as she is paying close attention to the information provided on the can and making an informed decision about the product. This suggests that the purchase decision is important to her, which is a characteristic of high-involvement buying behaviour.

Allison Is Buying a Can of Orange Soda