Jeff goes to the supermarket to buy groceries for his family with an elaborate grocery list in hand.After buying all his groceries, he spots some candy that is prominently displayed at the checkout aisle.He picks up a chocolate bar even though it was not part of his grocery list.This is an example of:
A)habitual decision making.
B)an external search for information.
C)impulse buying.
D)an internal search for information.
E)postpurchase dissonance.

Question

Quizplus · Accepted Answer

Jeff picking up the chocolate bar at the checkout aisle without any prior intention or planning is a clear example of impulse buying.

Jeff Goes to the Supermarket to Buy Groceries for His