Rangsey uses the ice hockey equipment of Mills International, a leading manufacturer of ice hockey products. The equipment is sturdy, light, and durable. Now Rangsey wants to use the equipment made by a company that is endorsed by Sidney Crosby, who scored the winning goal in the 2010 Winter Olympics in Vancouver. This new equipment is of the same quality as Rangsey's old equipment but is much more expensive. Still, Rangsey is convinced that this is what he wants.
-Which of the following needs is fulfilled when Rangsey uses the equipment for the very reason that it is expensive and also because it is endorsed by Sidney Crosby?
A)Functional needs
B)Physiological needs
C)Psychological needs
D)Self-actualization needs
E)Security needs

Question

Quizplus · Accepted Answer

Rangsey's desire to use equipment endorsed by a famous athlete suggests that he is driven by psychological needs such as status, prestige, and self-esteem rather than functional, physiological, or security needs. The fact that he is willing to pay more for the same quality of equipment further supports this idea.

Rangsey Uses the Ice Hockey Equipment of Mills International, a Leading