A chart depicting the rating of Toyota, Honda, Nissan in terms of mileage, style, price, and accessories
Note: The numbers are based on a 10-point scale, 1 being very poor and 10 being very good.
-A Toyota car has higher mileage compared to a Honda car.But its weaknesses are style and price.Gina feels that Toyota's excellent mileage is outweighed by its weaknesses in price and style.She therefore chooses a Honda car.Gina's choice represents:
A) the compensatory decision rule.
B) an external locus of control.
C) decision heuristics.
D) a determinant attribute.
E) the noncompensatory decision rule.
Correct Answer:
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