Convenience goods or services are products or services toward which the customer shows a strong preference and for which he or she will expend considerable effort to search for the best suppliers.

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Convenience goods or services are products or services that are purchased frequently, immediately, and with minimal effort or comparison shopping. The customer may not show a strong preference and may not expend considerable effort to search for the best supplier. Examples of convenience goods include basic grocery items, toiletries, and fast food.

Convenience Goods or Services Are Products or Services Toward Which