Postpurchase dissonance is especially likely for products that are expensive and infrequently purchased.

Name: Postpurchase dissonance is especially likely for products that are expensive and infrequently purchased.
Brand: Quizplus
Rating: 4.9 (26 reviews)

Question

Quizplus · Accepted Answer

Postpurchase dissonance, also known as buyer's remorse, is more likely to occur when the product is expensive and the purchase decision is complex or infrequent. This is because the consumer may feel uncertain or anxious about whether they made the right choice, leading to dissonance.

Postpurchase Dissonance Is Especially Likely for Products That Are Expensive