Megan is 40 years old and heads an advertising firm.She grew up in a home in which both parents worked.Although Megan possesses considerable spending power, she is much less interested in shopping than her parents and is far more cynical, which tends to make her an astute consumer.Megan takes a long vacation every summer and travels to different parts of the world.She is likely to belong to which cohort?

Question

Quizplus · Accepted Answer

Megan's age (40) and work position suggest that she belongs to the Generation X cohort. Additionally, the fact that she is less interested in shopping than her parents and is a skeptical consumer aligns with the traits often associated with this generation. Megan's love for travel also fits with the focus on experiences rather than material possessions that is often seen among Generation Xers.

Megan Is 40 Years Old and Heads an Advertising Firm