Which of the following statements is true of the effect of changing gender roles in society on marketers?
A)Absence of the role of father in commercials for children's goods
B)Increase in advertisements involving single mothers
C)Gender neutrality in the positioning of products
D)Discouraging the trend of transcending gender boundaries
E)Portraying women as more competent than men

Question

Quizplus · Accepted Answer

As gender roles continue to evolve in society, marketers are increasingly adopting a gender-neutral approach in the positioning of products. This enables brands to appeal to a broader range of consumers and avoid reinforcing stereotypes that may alienate certain segments of the population. A and B are not necessarily true as there are still commercials involving fathers and intact families, and not all single-parent households are headed by mothers. D and E are also not true as the current trend is towards more inclusivity and diversity in advertising.

Which of the Following Statements Is True of the Effect