A hotel introduces eco-rooms that have energy-efficient mini-bars, organic bed linen, and napkins made of recycled papers.They also advertise that their rooms are fitted with CFLs or LEDs to conserve energy.This is an example of:
A)green bin.
B)green washing.
C)green marketing.
D)bid rigging.
E)bait-and-switch.

Question

Quizplus · Accepted Answer

This is a clear example of green marketing, where the hotel is promoting environmentally friendly features of their rooms to attract environmentally conscious customers.

A Hotel Introduces Eco-Rooms That Have Energy-Efficient Mini-Bars, Organic Bed