Some marketers have responded to the challenge of getting consumers' attention by moving some of their advertising expenditures from TV and print media to instant messaging and Internet-based reviews and ads.

Question

Quizplus · Accepted Answer

This statement suggests that some marketers are shifting their advertising expenditures from traditional media channels to digital ones, such as instant messaging and online reviews and ads. Therefore, the statement is true.

Some Marketers Have Responded to the Challenge of Getting Consumers