Emily regularly chooses Argo Airlines for her travels.The company values her preference and rewards her with loyalty points.It would entitle Emily for reduced ticket rates for certain flights.Through this offer, the company succeeds in retaining a regular user.In this scenario, which of the following is used by Argo Airlines to achieve sustainable competitive advantage?

Question

Quizplus · Accepted Answer

Argo Airlines is using customer excellence to achieve sustainable competitive advantage by valuing Emily's preference and rewarding her with loyalty points that entitle her to reduced ticket rates for certain flights. This offer helps Argo Airlines in retaining a regular user, which can provide them with a consistent revenue stream. By prioritizing customer satisfaction and loyalty, Argo Airlines can differentiate themselves from their competitors, and this can give them a sustainable competitive advantage.

Emily Regularly Chooses Argo Airlines for Her Travels