The top managers of a firm prepare a marketing plan.They define the mission and objectives of the business and evaluate the present situation of the firm.Which of the following phases of the marketing plan includes these activities performed by the top managers?

Question

Quizplus · Accepted Answer

The planning phase of the marketing plan includes defining the mission and objectives of the business, evaluating the present situation of the firm, and making decisions about how to allocate resources and develop strategies to achieve those objectives. This phase is typically led by top managers in the organization.

The Top Managers of a Firm Prepare a Marketing Plan