Rockslide Inc., a manufacturer of sports equipment, classifies its customers into different age groups.Each of these groups is unique in terms of its preference for the company's products.Given this information, this classification is an example of:

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The classification of customers into different age groups is an example of market segmentation, which involves dividing a larger market into smaller groups with similar needs and preferences. This allows companies to tailor their marketing efforts and product offerings to each specific segment, increasing the chances of success in each group. Downsizing refers to reducing the size of a company or department, diversification is expanding into new markets or product categories, and locational excellence focuses on choosing ideal locations for a business. Positioning generally refers to how a brand is perceived in the minds of consumers.