Alchemistro Inc.is a firm that manufactures chemical detergents and associated products.The company decides to manufacture detergent products that cater to the needs of the high-income consumers.Which of the following best describes Alchemistro's decision to specifically cater to the high-income segment?

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Alchemistro's decision to manufacture detergent products that cater to the needs of the high-income consumers is an example of targeting, which involves identifying a specific segment of consumers and tailoring products or services to meet their needs and preferences. Locational excellence refers to choosing the best location for a business, downsizing involves reducing the size of a company or workforce, diversification involves expanding into new markets or products, and operational excellence refers to streamlining business operations to minimize costs and maximize efficiency. None of these choices accurately describe Alchemistro's decision to target high-income consumers.