SleakTouch Inc., a manufacturer of mobile phones, conducts market research to understand the market situation.The research suggests that its customers are mostly young people between the ages of 30 and 40.The company decides to focus its resources on this market segment.Given this information, the company's decision is a part of:

Question

Quizplus · Accepted Answer

The company's decision to focus its resources on the young people between the ages of 30 and 40 indicates that it is targeting a specific market segment. Targeting involves selecting one or more market segments to enter and focusing marketing efforts on them. Therefore, the correct answer is option E.