Market positioning is the process of:
A)attempting to change the identity of competing products in the collective minds of the target market.
B)defining the marketing mix variables to give target customers a distinct and desirable understanding of what a product represents.
C)evaluating the attractiveness of various segments and then deciding which to pursue as a market.
D)dividing the market into distinct groups of customers where each individual group has similar needs, wants, or characteristics.
E)attempting to engage customers with one another or with a company or a brand.

Question

Quizplus · Accepted Answer

Market positioning involves defining the marketing mix variables (product, price, promotion, and place) in a way that creates a distinct and desirable understanding of what a product represents in the minds of target customers. This involves differentiating the product from competing products and highlighting its unique benefits and features. Thus, option B is the correct answer. Option A refers to repositioning, option C refers to market segmentation, and option D refers to targeting. Option E refers to social media engagement.

Market Positioning Is the Process Of