In the context of marketing mix, which of the following aspects of customer value is closely associated with products?
A)Value creation
B)Value delivery
C)Value for money
D)Value communication
E)Value exchange

Question

Quizplus · Accepted Answer

Value creation is closely associated with products in the marketing mix. This refers to the features, design, quality, and packaging of the product that create value for the customer.

In the Context of Marketing Mix, Which of the Following