Capricus Leathers Inc. is a company that manufactures leather apparel and accessories. The company sells two products, Indigo and Tango. Both the products serve in a low-growth market. While Indigo has significant market share in the market, Tango has less than 1 percent market share.
-According to the Boston Consulting Group (BCG)matrix, Tango is called a:
A)cash cow.
B)star.
C)dog.
D)champion.
E)question mark.

Question

Quizplus · Accepted Answer

According to the BCG matrix, a product with a low market share in a low-growth market is called a "dog." Therefore, Tango, which has less than 1 percent market share in a low-growth market, is a dog.