Among the four Ps of marketing, the component that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response is the component of:
A)people.
B)price.
C)place.
D)product.
E)promotion.

Question

Quizplus · Accepted Answer

The component of promotion focuses on the communication of a product or service to potential buyers. It includes activities such as advertising, personal selling, public relations, and sales promotion. The goal of promotion is to inform, persuade, and remind potential buyers about a product or service to influence their opinions or elicit a response. Therefore, promotion is the best choice for the component that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response.

Among the Four Ps of Marketing, the Component That Informs