An automobile manufacturer buys tires, glass for windscreens, and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Question

Quizplus · Accepted Answer

This situation involves business-to-business (B2B) marketing because the automobile manufacturer is purchasing from other companies that specialize in the manufacturing of these products. B2C marketing involves businesses selling directly to consumers, D2R marketing is not a recognized marketing term, C2C marketing involves consumers selling to other consumers, and C2B marketing involves consumers offering products or services to businesses.

An Automobile Manufacturer Buys Tires, Glass for Windscreens, and Rubber