May's, a social shopping website, launched a marketing platform that enables shoppers to recommend products to their friends.Friends discover these recommendations through Facebook, Twitter, email, and the May's website and search engine.This is an example of:
A)C2B marketing.
B)D2R marketing.
C)B2B marketing.
D)C2C marketing.
E)B2C marketing.

Question

Quizplus · Accepted Answer

This is an example of customer-to-customer (C2C) marketing, as shoppers are recommending products to their friends through social media and other channels.

May's, a Social Shopping Website, Launched a Marketing Platform That