An airline was launched as a no-frills, heavy-discount carrier.One bottle of water was provided free of cost to all passengers, and the airline staff provided free board games to entertain passengers.All this was based on the understanding of what customers needed.This airline has a:

Question

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The airline's approach of understanding customer needs and providing value through free water and entertainment demonstrates a market orientation, where the focus is on meeting customer needs and wants. This is different from a product orientation, where the focus is on improving and promoting the product itself, or a sales orientation, where the focus is on maximizing sales without regard for customer satisfaction. While the airline may also have a strong brand orientation, this is not explicitly stated in the scenario.

An Airline Was Launched as a No-Frills, Heavy-Discount Carrier