Fly Air offers airline credit cards and bonus flyer miles for a specific flight.If a Fly Air flight is late, the company gives the miles back to the customers before they even complain about it.Therefore, Fly Air has maintained excellent customer satisfaction ratings.This policy creates long-term bonds with passengers and makes them loyal to the company.This is an example of:

Question

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Fly Air's policy of returning bonus flyer miles to customers before they even complain about a delayed flight is an example of a relational orientation. This orientation focuses on building and maintaining long-term relationships with customers based on trust and positive interactions. By demonstrating that they value their customers and are willing to go above and beyond to make things right, Fly Air is able to create loyal customers who are more likely to choose their airline for future travels.

Fly Air Offers Airline Credit Cards and Bonus Flyer Miles