A dairy farm sells milk to a company that makes milk-based products and sells it under the brand name Whiteshed.Shania, a loyal customer, always buys Whiteshed cheese.Which of the following impacts of marketing is illustrated in this case?
A)New market research
B)Global expansion of the market
C)Supply chain management
D)Turnaround strategies
E)Limited choice of products

Question

Quizplus · Accepted Answer

The impact of marketing illustrated in this case is supply chain management. The dairy farm sells milk to a company that makes milk-based products and sells it under the brand name Whiteshed. This shows how the company manages its supply chain efficiently to ensure that it receives high-quality milk for its products, which satisfies the demands of loyal customers like Shania who always buys Whiteshed cheese.

A Dairy Farm Sells Milk to a Company That Makes