Zen Inc. sources furniture for hotels and restaurants. The sales team at Zen involves the participation of the hotel and restaurant managers to identify their issues. These issues are then translated into needs, and the managers are offered a selection of products that correspond to those needs. In this scenario, Zen is in the _____ stage of personal-selling evolution.

Question

Quizplus · Accepted Answer

The fact that Zen involves the hotel and restaurant managers in identifying their issues and translating them into needs suggests that they are in the problem-solving stage of personal-selling evolution. This means that Zen is focused on understanding the needs of their customers and offering solutions that meet those needs.

Zen Inc Sources Furniture for Hotels and Restaurants