PlayNet Inc., a toy manufacturer, believes that it is important to communicate directly with children rather than their parents. Which of the following considerations should PlayNet keep in mind while advertising to avoid ethical issues?

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Advertising directly to children can be controversial because they may not have the same level of critical thinking skills or ability to understand persuasive messaging as adults. Therefore, it is important for PlayNet Inc. to be sensitive to the naiveté of children as consumers and not take advantage of their lack of experience or understanding. Using fantasy characters or creating a strong need for the product may be seen as manipulative and unethical. Ads should not require children's cognitive defenses to screen messages, as this can lead to confusion or deceit. While using similar advertising tools as those for adults may be effective, it is important to use age-appropriate language, visuals, and messaging.