When Abercrombie & Fitch (A&F) CEO Mike Jeffries bragged about being exclusionary, and only marketing to cool, good-looking people who were not too large, the result was
A) the lowest ratings in the American Customer Satisfaction Index in 2016.
B) a decrease in sales at competitor H&M.
C) increased A&F stock prices.
D) stronger brand loyalty from cool, good-looking people.
E) a change in stereotypes.
Correct Answer:
Verified
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