Track Inc., a bike manufacturer, decides to launch a new model. If Track decides to use a persuasive rather than informational strategy, which of the following components is likely to be the focus of the advertisement?

Question

Quizplus · Accepted Answer

When using a persuasive strategy, the focus is on creating desire for the product rather than just providing information. Attractiveness, emphasizing the design and style of the new bike, is likely to be the main focus of the advertisement in order to persuade consumers to want to purchase the product.

Track Inc, a Bike Manufacturer, Decides to Launch a New Model