Space-it-out Design Inc.launches a new range of furniture.The marketing head, Sana, wants to change the advertising strategy from persuasive to informational.Which of the following components is she most likely to remove from the existing advertisement?

Question

Quizplus · Accepted Answer

Informational advertising focuses on providing factual information about the product rather than appealing to emotions or aesthetics. Attractiveness is more related to persuasive advertising, which aims to influence emotions and perceptions, so it is the component most likely to be removed when shifting to an informational strategy.

Space-It-Out Design Inc