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Most Print Media Try to Maintain "The Wall" Within the Organization

Question 88

Multiple Choice

Most print media try to maintain "The Wall" within the organization in order to ensure independence and credibility.However, it is becoming increasingly difficult to maintain "The Wall." Which of the following is the primary reason for this?


A) changes in the type of information in print media
B) changes in advertising patterns
C) increased competition from other media
D) change in the attitude of advertisers
E) increased customer awareness and price sensitivity

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