Large advertisers usually sell more of a product or service, which means they may have lower production costs and can allocate more monies to advertising, so they can afford the costly but more efficient media like network television.Which of the following phenomena describes this effect?

Question

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Economies of scale refer to the cost advantages that a business can achieve due to increased production and size of operations. Larger advertisers can take advantage of this effect and allocate more money towards advertising, which can help them afford more expensive and efficient media like network television.

Large Advertisers Usually Sell More of a Product or Service